ORIGIN/ This project leads us through specific steps in the design process to create engaging and relevant solutions. We were asked to propose a topic, identify its relevant audience and stakeholders, then find, create, and implement compelling visual elements in a variety of media that work together as a cohesive system.
PATH/ We all know the Bay Area has dealt with air pollution for decades. However, air pollution is still a big issue for the environment A report called People at Risk In 25 U.S. Cities Most Polluted by Year Round Particle Pollution points out San Francisco ranks 6. The brand's goal is helping individuals make an impact on air pollution by choosing a greener lifestyle. Punctuation was introduced in the main visual system to show the concept of the design process. I chose illustrations with a simple type and attractive color to represent three keywords. The deliverables of this project are a creative event, a website and a mobile application; they not only work individually to help people make the home healthier for families, and make the home more environmentally friendly, but also form a system that is consistent.