BrandSource, with 4,500+ locally-owned stores and $19B in buying power, ensures customers get the best value. As their trusted partner, Allstate Protection Plans provides top-tier protection for their purchases.
Objective 1
Integrate Allstate Protection Plans seamlessly into the Business Partner's e-commerce shopping journey.
Objective 2
Guide BrandSource customers learn the protection plans and select the best protection plans for their needs.
Final
Results
Design
Process
User Flow
Key
Feature
01. Product Page
02. Interstitial Popup Screen
This is the most critical touchpoint - 80%+ of plans are sold here, and an optimized interstitial has driven 40-70% increase in attach rates.
Option 1
Option 2
Option 3
03. Learn More Popup Screen
04. Brand Page
05. Banners
06. Email Templates
Brand Page
Final Design
We spent of time on communication with the external stackholders. It was lot of hassle to let them provide feedback on Figma files. We learn Microsoft tools are they day to day tools. We managed to use them familiars tool to avoid the back and forth communicate.
For some special request, we provide additional Arial typeface version to avoid the potential issue on the business partner side of the develop production.
