Sidr Tax is a Shopify solution providing fully managed US sales tax compliance. It automates everything from nexus tracking and registration to generating reports and filing with state websites, ensuring a seamless, hassle-free experience.
Objective 1
Fix the ineffective communication of product benefits.
Objective 2
Simplify the explanation of the tax filing process in the redesign.
Objective 3
Increase the mobile experience and fix the readability issue.
Final
Results
increase in organic search traffic in the first three months.
Improved user interaction, resulting in a 47% overall engagement rate.
Original
web
After conducting a design audit, we found that the original website relied on raw product screenshots with no clear visual hierarchy, making it difficult to communicate the product’s benefits effectively. On mobile, text over images was hard to read, and while the site accurately represented the product, it felt overwhelming to navigate.
Website Design Before
Design
Process
Research Insight
From the user research, users have difficulty understanding the tax filing process. Make the filling process and the benefit of the product messages easy to digest.
Wire Frame
Design System
Design system to ensure there was visual consistency across designs and a foundation for each team to work upon. This consisted of the grid, typography, iconography, and UI elements such as buttons, links, navigations, etc. This system had to be flexible enough so that as a team.
Final
Design
Approach:
Simplify the tax filing process and clearly communicate the product’s benefits, making it easy for users to understand and navigate.
Clients are not design professionals, showing our ability and guild them to provide feedback are the key to the success.
One of my superpowers is being flexible—listening to what’s needed and applying it, no matter the project stage.
With years of experience, I’ve created my own efficient SOP to streamline design and project management.
