Allstate Protection Plans x Brandsource Ecomm

Design at — Allstate Protection Plans

Project Type — Website design

BrandSource have over 4,500 locally-owned appliance, electronics, bedding, home furnishings and floor covering stores all across the country. BrandSource stores offer all the major brands and we’re your source for low prices, large selection and personalized service. BrandSource combines the purchases of all member stores which gives us $19B buying power, and that means the customers get the best value every day.

01. Interstitial Popup Screen

This is the most critical touchpoint - 80%+ of plans are sold here, and an optimized interstitial has driven 40-70% increase in attach rates.

The Interstitial includes: 

1. APP as the primary focus

2. One-click, yes/no decision

3. Branding

4. Concise, call-to-action heading

5. Features and benefits, ideally with dynamic visual and bullets

6. Plan terms and pricing

7. Ratings, as available

8. Learn more link, to popup or brand page

02. Learn More Popup Screen

The Learn More popup provides more detail about
the coverage and benefits of APP plans.  

Learn More popup includes:

1. Branding

2. Concise, call-to-action headline

3. Plan coverage details, by category

4. Allstate Protection Plans benefits easy and fast claims, no risk, award-winning coverage

03. Brand Page

The Brand Page is where customers can learn the most information possible about their plan. 

The brand page include:

1. Simple to understand visual storytelling

2. Humanized with lifestyle imagery and icons

3. Shares features and benefits of the plans offered—what categories are protected, features of each plan, term lengths, and price.

4. Allstate Protection Plans benefits

5. “How to file claim” section