Topology Eyewear
Client — Topology Eyewear
Topology is a company custom tailored eyeglasses and sunglasses for every ONE face, not everyone’s face. They design, engineer, and craft glasses based on peoples' unique facial measurements, their distinct stylistic choices, and their personal needs and preferences. The Topology app creates a millimeter-accurate virtual 3D model of the face. It analyzes more than 2,000 measurements of their unique features to create custom glasses that fit perfectly.
Recognition:
Problem Statement
Topology want to introduce fashion into brand to elevate the brand value, increase the customers’ shopping desire and educated customer the best style eyewear is the most fit eyewear.
1. Market research analysis 2. Customer journey 3. Information Architecture
Processes
Approach
Redesign and reorganize the structure of the workflow.
Creative more asset to support style video to educated people the best style eyewear is the most fit eyewear.
To improve customer experience of showcase a ranger of custom tailored eyeglasses.
Fidelity Evolution
As the only visual designer in the team, I was the creator and gatekeeper of the design system to ensure there was visual consistency across designs and a foundation for each team to work upon. This consisted of the grid, typography, iconography, and UI elements such as buttons, links, navigations, etc. This system had to be flexible enough so that as a team. We should continue to build and iterate upon it.
